Digital Experience

Organizations that create amazing customer experiences are able to set themselves apart from their competitors.

What do my customers want? Knowledgeable managers are asking this particular question with even greater reason!  Companies that understand they evolve in the customer-experience business know the way a customer is delivered is as important as what is delivered. This makes it clear: leading companies consider customer experience as a top priority in terms of digital transformation!

In response to this new need, we help our customers reach their audience by adopting new consumer requirements: omnichannel, immediacy, personalization, and legitimacy.

Micropole's approach:

Omnichannel strategic definition

  • Asset Analysis and Strategic Definition
  • Program Design (Loyalty, Recruitment, Satisfaction, retention, upsell, influence ...)
  • Definition and measurement of KPIs Customer Value

IT accompaniment

  • IT architecture and tool choice advice
  • Integration and deployment (SaaS or "on premise")
  • Mobile technologies, social media, geolocation
  • Back office integration

Business advice and support

  • Target process
  • Program management
  • Impact analysis
  • Project management assistance and training