Friday 19 june 2020 | Posted by Kirsten Van Huffel

What you need to remember from the AWS Online Summit of 2020

This year a special edition of the AWS Summit was organized to keep in line with all the recent regulations and safety precautions around physical events. If you wanted to catch the keynote speeches of Werner Vogels (CTO of Amazon) or Andy Jassy (CEO of Amazon Web Services), you had to register and sign in on a new online platform, created just for this occasion. That way you could follow their interesting sessions online. Our #InnovativePeople were there, making sure to capture the most important things that were said to share them with you.

One of the very first key subjects that were put on the table at the conference, was inspired by the current circumstances in which we find ourselves: the impact of the pandemic on cloud infrastructures. It’s a crisis we’ve overcome by accelerating the digital transformations of businesses and organizations alike, leading to what Werner Vogels calls ‘the entrance into a new era of technology’.


The confinement period has put in place new business and working models at the cores of businesses, whatever their size may be. Access to both data and documents in a cloud environment has gone from dreams to being crucial to run your business properly in these times.


Supporting the world of health, collaborative work and the growing consumption of digital content during confinement.


During this period, AWS was able to respond to the crisis by guaranteeing the availability and quality of cloud services that support the applications of millions of companies, start-ups, large groups and government organizations. The cloud has been a major asset for all these companies, which have been able to adapt quickly to an unprecedented context.


“I think these last few months have truly ushered in a new technological era in which we have seen a fundamental change in the way that everyone perceives not only the technology itself but also how to access this technology, as well as how we build it.” – according to the CTO of Amazon, Werner Vogels.


In addition, AWS has played a key role in providing tools, in record time, to respond urgently to the specific needs of health actors (hospitals, medical establishments, nursing staff, etc.) to deal with the COVID-19 crisis. More proof of the robustness and power of the AWS infrastructure is the ability to respond to the increasing use of digital services such as video streaming, during this containment period. This growth has been massive. The site estimates that the audience of SVOD sites in the United States (Netflix, Amazon Prime Video, Hulu and Disney) increased by 417% the week of April 13 compared to the first week of March, before containment.


“In 2020 and in the years to come, most organizations will transform into a fully cloud-based environment, where all workers will be able to access any application or service, from anywhere and anytime.” – stated Werner Vogels, CTO of Amazon.


The cloud has kept its promise of scalability. This is a crucial issue to meet the growing demand for access to hosted digital services. Thanks to machine learning capabilities, AWS can predict future traffic, allowing them to adjust their capacity to actual demand. Users are immediately redirected to the resources with the closest hosting. AWS Auto Scaling monitors user applications and automatically adjusts capacity to ensure performance remains stable and predictable at the lowest possible cost to the user.


Werner Vogels insists on a critical point: when creating software for the cloud, the architecture must be solid from the start. If the developers neglect the fundamentals, they will come back to haunt them later. Any solution is doomed to fail when the principles of solidity, security, access to data and scalability are not anticipated and treated correctly when designing it at first. The cloud provides unrivaled tools to meet these challenges and scale-up.


The digital transformation of companies will be cloud-based


The second highly anticipated keynote: the one of Andy Jassy, ​​CEO of Amazon Web Services. It was the perfect opportunity to return to the reluctance that remains among some companies to abandon their legacy proprietary infrastructure.


We still see a segment of companies that are trying to fight gravity. They insist that they can still maintain a cheaper infrastructure than they would have in the cloud ... Often, they are proud of the infrastructure they have built. The thing is, that we cannot fight gravity: if something is really good for customers and businesses, it will evolve whether we like it or not.” – explains Andy Jassy, CEO of AWS.


Andy Jassy pointed out the inertia present in some companies. For him, the question isn’t about the size that would prevent large companies from innovating as quickly as the seemingly more agile small companies, but that of the will of the leaders and the culture of the company.


The pandemic has highlighted the need for businesses to accelerate their digital transformation, and that of their processes and services. As the business environment becomes more and more decentralized, and the workforce more and more dispersed, the cloud represents a tremendous opportunity to succeed with this transition.


Andy Jassy clarified the absolute necessity of calling upon “builders”, possessing the know-how essential to the realization of business solutions. Our team of experts support you in your evolution towards the cloud and help you meet the challenges of governance and cybersecurity. To find out more, discover our Security, Cloud & Data offer.